{"id":147,"date":"2026-02-03T11:12:48","date_gmt":"2026-02-03T14:12:48","guid":{"rendered":"https:\/\/eltopo.cl\/?p=147"},"modified":"2026-04-07T17:11:26","modified_gmt":"2026-04-07T20:11:26","slug":"bad-bunny-y-kendrick-lamar-marcan-una-noche-historica-en-los-premios-grammy","status":"publish","type":"post","link":"https:\/\/eltopo.cl\/index.php\/2026\/02\/03\/bad-bunny-y-kendrick-lamar-marcan-una-noche-historica-en-los-premios-grammy\/","title":{"rendered":"El Estilo &#8220;Yeti&#8221; en las comunicaciones"},"content":{"rendered":"\n<p>Kast sostiene reuniones peri\u00f3dicas con su equipo de comunicaciones, conformado por el abogado Cristi\u00e1n Valenzuela, su encargada de prensa Ignacia Porcile, y su encargado creativo, Felipe \u201cYeti\u201d Costabal \u2014apodado as\u00ed por su estatura.<\/p>\n\n\n\n<p>Parte del \u00e9xito de Costabal radica en su capacidad para volver atractivos temas complejos y conectar con audiencias menos politizadas. En la Semana de la Construcci\u00f3n de la C\u00e1mara Chilena de la Construcci\u00f3n (CChC), por ejemplo, Kast apareci\u00f3 con una pelota de f\u00fatbol en la mano: \u201cLa pelota est\u00e1 trabada. No hay econom\u00eda ni inversi\u00f3n porque no se supo tratar la ideolog\u00eda\u201d.<\/p>\n\n\n\n<p>Tambi\u00e9n estuvo detr\u00e1s de nombres como \u201cDestrabar la pelota\u201d, \u201cSin licencia para estafar\u201d, \u201cImplacable\u201d, \u201cA mover Chile\u201d o \u201cBarrido total\u201d.<\/p>\n\n\n\n<p>En un contexto de desafecci\u00f3n pol\u00edtica, esta estrategia parece casi inevitable. Pero si la pol\u00edtica se vuelve m\u00e1s inmediata y amigable, la pregunta es qu\u00e9 queda fuera.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-3 wslu-share-box-shaped wslu-fill-brand-hover-colored wslu-share-m-5 wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Kast sostiene reuniones peri\u00f3dicas con su equipo de comunicaciones, conformado por el abogado Cristi\u00e1n Valenzuela,<\/p>\n","protected":false},"author":1,"featured_media":512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"_links":{"self":[{"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":2,"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":517,"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/posts\/147\/revisions\/517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/media\/512"}],"wp:attachment":[{"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eltopo.cl\/index.php\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}